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QUALITY CONTROL

 

Traffic quality explained

In Peakclick we treat traffic quality issues very seriously and our continuous success would not be possible without implementation of a strict fraud control processes. In 2004 Peakclick has developed proprietary quality control scoring system, which over the years was being improved to accomodate all the new rising threats. This system takes into account various traffic parameters and weighs them accordingly to create a representative score.


On top of our own scoring mechanisms, we employ independent and unbiased 3rd party who uses sophisticated algorithms and intelligence from advertisers to identify the vast majority of invalid or fraudulent clicks and scores.